Webinar

How to take advantage of PMax in Education

Presented by:

Matthew Taylor
Matthew Taylor

Session runtime: 1hr

In this webinar, you will delve into the intricacies of utilising Performance Max (PMax) campaigns to enhance your institution’s marketing endeavours within the education sector. 

Led by Common Grounds Co-Founder Matthew Taylor, this insightful session will equip you with the knowledge and strategies necessary to navigate the complexities of PMax and optimise its potential for your educational institution.  

Join us in this webinar to discover:  

+ Real-world examples of successful PMax implementation in educational settings. 

+ Different approaches and their impact on student engagement and enrolment. 

+ Grouping courses effectively using PMax. 

+ Utilising PMax during open days to attract prospective students. 

+ Key considerations for setting up PMax campaigns. 

+ Dos and don’ts for maximising PMax effectiveness.

+ Budget recommendations for PMax campaigns.

 

By the end of this session, you’ll emerge equipped with the tools and knowledge to leverage Performance Max effectively, empowering your institution to enhance visibility, attract prospective students, and drive enrollment growth. 

Watch on demand

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