Content marketing that tells a story

As a leading B2B content marketing agency, we deliver services that inspire action and drive measurable outcomes. Whether you aim to generate leads, connect with your audience, or establish expertise, our tailored approach ensures success.

 

A one-stop shop for all your content needs.

How we can helpGet in touch

Why you need our content marketing services

Many businesses invest in content without a clear strategy, resulting in wasted effort and poor results. If your content isn’t bringing in the right audience, driving traffic, or converting leads, it’s time for a smarter approach. We help businesses like yours craft compelling, data-driven content that delivers real value.

Our content marketing strategy

Our 5-step content approach

SEO Campaigns

Step 1

Discover

Most businesses create content without a clear plan, leading to low engagement and wasted resources. Without insight into what works, it’s easy to fall into the trap of producing content that doesn’t drive results.

We analyse your competitors, assess your existing content, and define a tailored strategy. By identifying high-impact opportunities, we ensure every piece of content serves a purpose, attracting, engaging, and converting the right audience for your business.

improve

Step 2

Improve

Even great content can underperform if it’s not properly structured, optimised, or aligned with audience needs. Outdated or irrelevant content can hinder your credibility, while technical issues and weak messaging prevent it from ranking or resonating.

We audit and refine your content to improve search visibility, engagement, and conversion potential. From enhancing readability to strengthening keyword targeting, we ensure your content works harder so you see measurable results without starting from scratch.

build

Step 3

Build

Many businesses struggle to create high-quality content consistently. Without a strategic approach, content can feel scattered, failing to support your broader marketing goals or generate meaningful traction in search results.

We craft compelling, SEO-driven content designed to inform, engage, and convert. Whether it’s blog posts, whitepapers, or landing pages, our content is strategically developed to drive traffic, establish authority, and fuel long-term growth.

Step 4

Promote

Publishing great content isn’t enough—it needs to reach the right audience at the right time. Without promotion, even the most valuable insights can go unnoticed, limiting your ability to build brand awareness and trust.

We maximise your content’s impact through strategic distribution. From social media and email campaigns to link-building and outreach, we ensure your content gets in front of decision-makers who are ready to engage with your business.

measure

Step 5

Measure

Content marketing isn’t a one-and-done process. If you’re not tracking performance and iterating based on real data, you risk falling behind competitors who continuously optimise their content for better engagement and conversions.

We monitor key metrics, analyse user behaviour, and refine your content strategy for sustained success. By consistently measuring and improving, we help you scale your reach, strengthen your messaging, and drive higher ROI from every content investment.

Get results

Why work with us for content marketing?

01

Expand your reach

As a trusted content agency, we help B2B businesses grow their audience and connect with decision-makers through impactful, optimised content.

02

Attract leads

Our tailored B2B content marketing services engage high-intent prospects, ensuring your brand speaks directly to ideal customers while driving meaningful interactions.

03

Proven results

From growth-stage firms to established leaders, our results-driven approach ensures your content delivers tangible outcomes and measurable success.

Our content marketing services

01

Content marketing strategy

More visibility. More engagement. More conversions. A strong content marketing strategy is the difference between content that works and content that wastes time.

02

Content auditing

Outdated pages, underperforming blogs, and missing opportunities can hold your brand back. A thorough content audit helps you understand what’s driving results, what needs improvement, and where to focus next.

03

Branded content

Your brand is more than just a logo—it’s how you communicate, connect, and stand out in a crowded market. But without the right content, even the strongest brands can struggle to engage their audience and generate leads.

What Our Clients Say

quote
1740668491816

Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
1529342611293

Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
1735848475383

Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
nick liddle

Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
1673549701593

Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
lindsay portrait

Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

ebook

ebook
View all resources

Resources

Content Marketing Resources

See all resources

FAQs

Frequently asked questions

As a trusted digital marketing agency, we know you may have questions about our online marketing services. Explore our FAQs to learn how we help businesses succeed, from tailored strategies to results-driven campaigns designed for B2B companies and beyond.

What industries do you specialise in?

We work with B2B companies, SaaS providers, cybersecurity firms, HR software businesses, and more, offering tailored online marketing services to help these industries grow. As a leading digital marketing agency, we deliver strategies that drive measurable results. You can see our results here.

How do you measure success?

Our success metrics include lead generation, conversion rates, and revenue growth. As an experienced marketing agency for business, we track KPIs that align with your goals to ensure optimal outcomes.

Do you offer bespoke content services?

Yes, every campaign is customised to suit your business needs. Whether blog writing for B2B or simple newsletter copy, we create bespoke strategies that deliver results.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01234 567890. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

Loading...