SaaS digital marketing specialists

SaaS marketing requires a specialised approach. Without the right strategy, customer acquisition is expensive, churn increases, and growth stalls.

We help SaaS businesses drive sustainable growth through targeted SEO, PPC, and content marketing, ensuring your brand reaches the right users at the right time.

How we can helpGet in touch
Why you need our B2B digital marketing services
Scaling a SaaS business is tough. High competition, long sales cycles, and complex user journeys make acquisition and retention a challenge. Our SaaS digital marketing services help you grow by increasing visibility, attracting high-intent users, and improving customer retention.
Our service strategy

Our 5-step approach

SEO Campaigns
Step 1

Discover

Many SaaS companies struggle to identify the best growth opportunities. A lack of market insights leads to unfocused efforts and wasted budgets.

We analyse competitors, user behaviour, and search demand to uncover the best channels and strategies to accelerate your growth.

improve
Step 2

Improve

Without optimisation, SaaS marketing efforts often fail to deliver consistent results. Poor keyword targeting, technical SEO issues, and ineffective messaging limit conversions.

We refine your strategy, improving site structure, ad targeting, and messaging to maximise user engagement and sign-ups.

build
Step 3

Build

High-quality content and strategic campaigns are essential for SaaS growth. Without them, brands struggle to establish authority and convert users.

We create conversion-driven content, optimise PPC campaigns, and refine your funnel to attract and retain customers.

Step 4

Promote

Visibility is key, but many SaaS companies struggle to get in front of the right audience. Generic promotion leads to wasted spend and low-quality leads.

We amplify your presence with targeted SEO, paid campaigns, and strategic content promotion to reach high-intent users.

measure
Step 5

Measure

Without data-driven insights, optimising SaaS marketing campaigns is impossible. Many businesses fail to track and refine their efforts effectively.

We provide real-time analytics, performance tracking, and ongoing optimisation to ensure your marketing strategy delivers long-term, measurable results.

Get results

Why work with us for SaaS marketing

01

Expand your reach

We help SaaS brands stand out in competitive markets that are growing ever-larger, ensuring your product reaches the right users at the right time.

02

Attract leads

Our targeted approach focuses on users actively searching for SaaS solutions, increasing trial sign-ups and customer acquisition.

03

Proven results

We’ve helped SaaS businesses scale by delivering sustainable growth, optimising acquisition costs, and improving retention rates.

Our SaaS SEO Services
01

SaaS SEO

Drive organic growth and long-term visibility with a data-driven SEO strategy tailored to SaaS businesses.

02

SaaS PPC

SaaS PPC campaigns are crafted to deliver immediate results and measurable ROI, by leveraging data-driven insights to attract support.

03

SaaS Content Marketing

Educate, engage, and convert users with high-value content designed for SaaS growth.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our experts

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Matthew Taylor

Co-founder & COO

Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
Connect on LinkedIn
1680610194334 222

Shane O’Hare

Client Partner

A master of marketing with more than a decade of experience, Shane heads up client relations. If he isn’t helping out our clients or understanding their needs, he’s probably on YouTube learning to fix something in his house.    
Connect on LinkedIn

ebook

ebook
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Resources

SEO Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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