Table of Contents
Consumers who visit your company’s website from a pay-per-click (PPC) ad are 50% more likely to make a purchase than organic visitors. While that sounds like a great reason to use PPC advertising, don’t jump the gun just yet.
Trying to learn and manoeuvre PPC advertising on your own can get tedious. After all, you have a business to run and clients to take care of. Without the proper expertise, you might end up spending more on PPC ads than you make back.
By hiring an experienced PPC management company, you can avoid overspending.
Instead, you can leverage their expertise to boost your business.
Keep reading to discover the seven ways a PPC management company can help your business grow in 2020. As you experience these benefits of hiring a PPC company, you’ll also race ahead of the competition. Grow your business with these seven PPC benefits!
1. Fast Results
Is time of the essence? If you’re in a rush to boost sales, PPC advertising can help.
A PPC management company can get your campaigns up and running quickly. Once your ads are up, you’ll start making an impression and attracting clicks immediately.
However, trying to start using PPC on your own can cause delays.
Without prior knowledge, you’ll waste time researching every step. You need to consider keywords, your competitors, ad language, landing pages, extensions, and more. You’ll also need to know how the bidding process works and how to maximise your campaigns for results.
By hiring a PPC management firm, you don’t have to undergo this lengthy learning process.
Instead, they’ll get your ads up quickly. Their tools can save you time, allowing you to start generating revenue the same day.
With PPC, you can also make changes in real-time. Instead of waiting months to publish a print ad, you can start advertising today and make updates as needed.
2. Get on Target
One of the great benefits of PPC is that it allows you to target your customers based on the smallest details. For example, you can target by:
- Marital status
- Mobile devices vs. desktop
- Buying behaviours
Specifying your target audience based on demographics can help you better appeal to their interests and concerns. With PPC advertising, you can also change your target audience as needed to increase sales.
However, researching your target audience and your competitors isn’t always easy. You also need to complete in-depth keyword research to build your campaigns. Instead of going it alone, a PPC management company can complete this research for you.
They have access to the paid tools you need for success.
For example, a pay-per-click managing firm might use SemRush and SpyFu. These tools will help them determine which keywords have the highest search frequency. They can also use these tools to learn more about your competitors.
While paid tools can give you a competitive advantage, they can become costly over time. Instead of paying for these tools on your own, you can hire a PPC management firm. They’ll already have access to these tools to strengthen your campaigns!
3. Boost Your Brand
Every time your company’s website appears at the top of a search engine results page (SERPs), you’re generating brand awareness.
A PPC management company will know which strategies to use to boost your ranking. For example, they’ll need to compose the right message in order to appeal to your target audience. Once the ad grabs a consumer’s interest, the right call-to-action (CTA) will compel them to visit your website.
A PPC management firm can also create a landing page that helps you turn website visitors into potential leads.
An advertising company will know which strategies to use based on their previous experience. That way, you don’t have to waste time and money figuring it out on your own.
4. Reach the Locals (or Globals)
PPC advertising is a great way for you to attract locals in your area. It’s also a cost-effective option for advertising across the globe!
45% of small businesses are already using PPC advertising. If your company isn’t, you’re likely falling behind your competitors. Instead of seeing your website at the top of a SERPs, consumers will see someone else’s.
By partnering with a PPC management firm, you can determine which strategies will work best to expand your local or global reach.
An experienced PPC company can also use your PPC efforts to strengthen your search engine optimisation (SEO) goals. By improving your PPC and SEO campaigns, you’re expanding your reach and attracting more business.
5. Make the Most of Metrics
PPC platforms like Google Ads and Facebook Advertising provide advertisers with key performance indicators (KPIs). These KPIs indicate which campaigns are working and which aren’t.
Tracking this data can take time and expertise. If you can’t understand the data, you won’t know how to make informed decisions regarding your campaigns. By keeping track of the data for you, a PPC advertising firm can make updates to your campaigns to optimise their performance.
6. Flexible Finances
You don’t want to put all of your money into a single campaign. A PPC management firm will research and determine different ways you can use your PPC advertising budget.
For example, they can utilise more of your weekly budget on the day that generates the most results. They can also create a call-only campaign to generate more calls to your business.
A PPC management firm will know how to read your data and make changes to help you avoid wasting your PPC budget.
7. Avoid the Algorithm
Google’s SEO algorithm changes throughout the year. This can make it difficult for companies to keep their organic rankings.
PPC, on the other hand, isn’t influenced by Google’s SEO algorithm.
However, you will need to keep up with changes that occur on the Google Ads and Facebook platforms. These updates can take time to adapt to. An experienced PPC management firm will know how to keep your campaigns running smoothly despite these changes.
Hire a PPC Management Company to Boost Your Business
Ready to grow your business this year? By working with a PPC management company, you can boost your brand and your business. Don’t let competitors steal your rightful spot at the top of a search page!
Eager to get started? Request your free proposal today!