Oxford: 11th November 2019: It’s been a fantastic year for one of Oxford’s fastest-growing digital companies, Common Ground, with new offices in Oxford Business Park, a growing team (tripled in size this year to 12) and increased year on year sales. Now they’re into the Christmas season and looking for a couple of presents under the Annual Awards tree, having been nominated for five this year.
On 19th November, they’ll discover whether they have been successful at this year’s UK Search Awards, where they have been shortlisted in the category for Best Small Integrated Search Agency. The UK Search Awards celebrate the expertise, talent and achievements of the search industry, and now, in their sixth year, are regarded as the preeminent industry awards. Each category is judged by an influential and respected international judging panel, and the process is a robust, credible and transparent two-step process involving pre-scoring and a judging session where the panel discusses each entry in detail.
On 6th December, they’re back in London again to see whether they have won ‘Best New Business’ category at the SME National Business Awards Final 2019, in recognition not only of their work but also of the support and nurturing that the City of Oxford has provided to Common Ground.
During the year, the company was also a finalist in the Search Agency of the Year at the UK Agency Awards; runners-up up at the Wirehive Awards in the One to Watch category and shortlisted for the New Business Award at the Oxfordshire Business Awards, which celebrates local businesses across a broad range of sectors.
Daniel Bianchini, Co-founder of Common Ground, said: “Since my business partner, Matthew Taylor, and I formed the company in January 2018, we had one goal which was to create a level playing field, or Common Ground, which would enable brands of all sizes to compete through search marketing. We have a fantastic bunch of colleagues, and the team’s relationship with our many and varied clients has created and delivered exceptional results.”
Daniel always wanted to set up a business in Oxford; he was born and raised there and a student at Oxford Brookes where he’s recently been part of the judging process for the University’s FUEL Awards. He added: “Many of our clients are national or international companies which have their HQs or tech departments in Oxford, so we already have something of a solid reputation in the City.”
The company has quickly established itself as an agency that businesses can trust in what is an incredibly fast-moving industry.
Daniel explained: “That’s important because, with over 1.9bn websites in existence around the world, of which some 250m are active, you need to ensure you can be found. That means being found on the search engines that matter – specifically Google within the UK. That means you need to work with people who understand the algorithms that search engines use. Why? Because poor, untrustworthy search results will kill a company quicker than anything, and Google works 247 to ensure their results are the best.
“In 2018, Google made proof of a website’s E.A.T. (Expertise, Authoritativeness, and Trust) core to their search engine methodology and as we all know, Google is very good at what they do.”
Making sure that your company’s E.A.T is displayed, confirmed and disseminated is what Common Ground does – and according to their 2019 nominations, they like Google, are very good at what they do.