About us

Your business deserves better

Common Ground is more than a digital marketing agency, we’re your growth partner. Our expertise is crafting strategies that empower businesses to connect with their audience, build authority, and achieve long-term success in an ever-evolving digital landscape.

Who are we?

At Common Ground, we believe that digital marketing has the power to make any business thrive. From SEO and PPC to Paid Social and Content Services, our strategies focus on driving quality leads, boosting online visibility, and delivering measurable results. We’re here to help you connect, engage, and grow effectively.
How we can help

Your digital marketing experts

About Common Ground

At Common Ground, we’re not just another digital marketing agency, we’re your growth partner.

After working together in Oxford and owning their own respective agencies, Common Ground was founded in 2018 by Daniel Bianchini and Matthew Taylor, bringing their respective businesses together. They both believed that instead of being competitors, they could be stronger as one.

How we help your business

We specialise in data-driven SEO, PPC, and Paid Social strategies designed to attract high-value leads, increase conversions, and fuel long-term success. With a deep understanding of B2B markets, we help businesses cut through the noise and stand out.

Digital marketing should deliver real, measurable impact, not just vanity metrics. That’s why we take a strategy-first approach, aligning every campaign with your business goals. Whether you need to scale lead generation, optimise your website, or improve conversion rates, we build tailored solutions that drive real business growth.

Meet the team

Our team of experts

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Jamie Adams

Marketing Manager

Boasting a decade of experience in content and marketing, Jamie’s always looking to share what we can do.
Connect on LinkedIn
1729526179043 222

Daniel Bianchini

Co-founder & CEO

Our CEO and co-founder with over a decade of experience across 100’s of companies, Daniel’s goal for Common Ground is to empower brands of any size to grow their business online through the power of search.
Connect on LinkedIn
1516859957518 222

Matthew Taylor

Co-founder & COO

Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
Connect on LinkedIn
1545235646854 222

Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
Connect on LinkedIn
1680610194334 222

Shane O’Hare

Client Partner

A master of marketing with more than a decade of experience, Shane heads up client relations. If he isn’t helping out our clients or understanding their needs, he’s probably on YouTube learning to fix something in his house.    
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5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

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Our clients
thomas
skillsdynamics
sagentia
grosvenor
digital
ciphr
bournmouth

Services

We work across many sectors and business types

Pay Per Click
SEO
Technical SEO
B2B Digital Marketing
Paid Social
LinkedIn Marketing
SaaS Digital Marketing
SaaS Digital Marketing
Content Strategy
Content Auditing
PPC Consultancy

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies

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