B2B digital marketing specialists

Generic marketing tactics don’t work in B2B. Long sales cycles, complex buying journeys, and multiple stakeholders demand a strategic, data-driven approach.

 

We specialise in SEO, PPC, and content marketing tailored to B2B businesses, ensuring your brand reaches, engages, and converts the right audience at every stage.

How we can helpGet in touch

Why you need our B2B digital marketing services

Reaching the right decision-makers is complex. Without a strategic approach, your digital marketing efforts can miss the mark. Our B2B digital marketing services help you attract high-value prospects, nurture leads, and drive meaningful conversions through SEO, PPC, and content marketing.

Our service strategy

Our 5-step approach

SEO Campaigns

Step 1

Discover

Many businesses struggle to align digital marketing with their long-term goals. Without clear insights into competitors, audience behaviour, and market trends, campaigns fall flat.

We start with in-depth research, analysing your industry, competitors, and customer journey to build a strategy that drives measurable business growth.

improve

Step 2

Improve

A lack of optimisation leads to wasted spend and missed opportunities. Poorly structured websites, weak content, and unoptimised campaigns limit visibility and conversions.

We refine your digital presence, enhancing SEO, improving paid media performance, and ensuring your content speaks directly to decision-makers.

build

Step 3

Build

Without high-quality content and targeted campaigns, even the best strategy fails. Many B2B businesses lack the resources to create compelling, conversion-focused assets.

We craft authoritative content, optimise ad campaigns, and develop conversion-driven landing pages to establish trust and generate qualified leads.

migrations

Step 4

Promote

Great content means nothing if the right audience never sees it. Many businesses struggle to get their message in front of key decision-makers.

We amplify your reach with SEO, PPC, and strategic content distribution, ensuring your brand stays visible where it matters most.

measure

Step 5

Measure

Without clear data, optimising performance is impossible. Many businesses rely on guesswork instead of real insights to refine their marketing efforts.

We provide real-time dashboards, detailed reporting, and regular strategy reviews, helping you track performance and continuously improve results.

Get results

Why work with us for B2B marketing

01

Expand your reach

We connect you with key decision-makers through targeted digital strategies, ensuring your brand stands out in competitive B2B markets.

02

Attract leads

Our campaigns are designed to engage high-intent prospects, turning interest into action and driving meaningful conversions for you and your business.

03

Proven results

From startups to established enterprises, our data-driven approach delivers measurable growth, improving ROI and driving long-term success.

Our B2B digital marketing services

01

B2B SEO

Optimise your search presence to attract and convert decision-makers actively looking for your solutions.

02

B2B PPC

Drive immediate, high-quality traffic with data-backed paid search and display campaigns.

03

B2B Content Marketing

Create authoritative content that builds trust, nurtures leads, and drives conversions.

What Our Clients Say

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Esme Cottle

Director of Demand Generation at Thomas

I would describe Common Ground as professional, personable, and results-driven. Finding an agency that can become an extension of your team is very difficult, but that's exactly what Common Ground has done, with great results. "
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Laura Galyer

Marketing Director - DigitalXRAID

Since working with Common Ground, we’ve seen some fantastic results. We’ve achieved a 300% increase in visitors to that page. Overall website traffic has grown by 80% in just a year, and we’ve doubled the number of inbound leads we receive every month."
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Sarah Harris

Drive Fuze

Without a doubt, without Common Ground, we wouldn't be anywhere near where we are today – over 75% of our sign-ups have come directly from their activity."
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Nick Liddle

Digital Marketing Manager - Thomas International

I’ve worked with numerous agencies in my career, and yet I’d put Common Ground right up there as one of the best. They are professional, their service is second to none and they absolutely know their stuff. They’ve assembled a great team and we couldn’t be happier working with them."
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Lauren Donnebaum

Channel Marketing Manager - Elmtec

Highly recommended for an excellent ROI in strategy and execution for all aspects of digital marketing. Professional, friendly, responsive and acutely aware of the nuances and intricacies of a SaaS software distribution product."
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Lindsay Willott

Customer Thermometer

From the get-go, Common Ground has been proactive in suggesting how we can get the best results from SEO. It’s clear their approach wasn’t just a one-size-fits-all solution. It’s nice to have a partner who you can trust has your best interests at heart and we have no doubt that’s true with them."

Case studies

Customer success stories

Arts University Bournemouth

Arts University Bournemouth

77%

Less cost per lead

Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
Read more
CIPHR

CIPHR

60%

increase in conversions

CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
Read more
iMyHome

iMyHome

+£2m

sales pipeline value

With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Read more
View all case studies
stars

5 Stars on Google | Trusted by growth-focused B2B Brands

Let's Turn Strategy Into Revenue

If you’re serious about driving measurable B2B growth, we should talk.

We’ll bring the strategy. You bring the ambition.

Book a Call

Meet the team

Our experts

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Matthew Taylor

Co-founder & COO

Our co-founder with more than a decade of experience in SEO for B2B, education, and SaaS. Matthew drives our SEO efforts from the front, engaging with our clients and providing his wealth of experience to the team.
Connect on LinkedIn
1545235646854 222

Sam Searle

Head of Digital

Sam spearheaded our PPC efforts alone for years, before eventually building her team and becoming head of all digital operations in the business. Sam still lives and breathes PPC, and has a hand in all of our paid work.  
Connect on LinkedIn

ebook

ebook
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Resources

SEO Resources

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FAQs

Frequently asked questions

Got questions?

Here’s what marketers like you ask us most. If you’re wondering how we work, what kind of ROI to expect, or how we fit into your team - you’re in the right place.

What’s the typical ROI for your services?

Results vary, but our clients often experience significant growth within 6 to 12 months. Unlike some digital marketing agencies which prioritise quick but unsustainable results, we focus on maximising your return on investment with data-driven campaigns.

Can you work with in-house teams?

Absolutely! As a collaborative agency digital marketing partner, we integrate seamlessly with your in-house team to enhance your efforts and achieve shared goals.

How do I get started?

Getting started is easy—just contact us now via our calendar or give us a call at 01865648354. Partner with Common Ground, the marketing agency for business growth, to begin your journey toward digital success.

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