Where can I find more resources on PPC advertising?

By March 16, 2020Beginners, PPC
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Where can I find more resources on PPC advertising?

There are masses of excellent information online. Google Ads is a great place to start learning about PPC advertising.

Digital marketing and the PPC space is ever changing, so it is important to stay on top of resources whether you are new to PPC or an experienced marketing manager. Below are a few resources you can use to learn more about PPC advertising.

Training

WordStream PPC University

WordStream’s PPC University has information that covers the basics all the way up to the more advanced skills. The university is live on the WordStream website. They have endless guides and tools which will be extremely helpful!

Google Partners

Google has a great deal of information through Google AdWords and Google Analytics. They study guides as well as videos to assist you to learn the basics of more advanced PPC skills. You can even earn certifications through the courses.

Bing Ads Training

Microsoft Advertising Certification offers a training course which can lead to accreditation .

 

Twitter Chats

PPC Chat

PPC Chat is a weekly Tuesday chat. It usually occurs at 12 p.m. EST. All of the previous chats are available on their website so you can learn and even suggest a topic for discussion!

SEMrush Chat

SEMrush chat is a Twitter chat that takes place on Wednesdays at 11 a.m. EST. The chats can range from content marketing to PPC so check in for their Monday announcement to see what the topic is.

 

Tools

Google AdWords Ad Preview and Diagnosis Tool

The Google AdWords ad preview tool allows you to check if and how your ads are appearing. The tool ensures you don’t waste impressions checking if your Google AdWords ads appear.

Google AdWords Keyword Planner

The Google AdWords keyword planner is an essential tool for everyone. It allows you to explore average monthly searches, trends, competition and suggested bids for keywords.

SEMrush

SEMrush is one of the best tools for completing competitor PPC research. It can help you find the keywords, positions, CPCs, costs, and traffic for your competitor’s Google AdWords PPC. This data can help with decision making on what keywords you bid on.

WordStream Keyword Niche Finder

WordStream’s Keyword Niche Finder is a perfect tool for finding long tail keywords and niche keywords that could prove more profitable.

Übersuggest

Übersuggest is a keyword suggestion tool that allows you to reverse engineer your competitors SEO, content marketing, and even social media strategy. Ubersuggest provides insight into the strategies that are working for others in your market. These insights allow you to use what is working, improve it, and ideally gain an edge.

 

Communities

Google AdWords Community

The Google AdWords Community is a great place to get advice and gain answers about using AdWords.

Google Analytics Community

If you need advice about Google Analytics, the Google Analytics community is a great place to check to see if they have your answer.

 

Blogs

Google Inside AdWords

The Google Inside AdWords blog is the official source for Google AdWords and it delivers relevant experiences.

Microsoft Ads blog

The Bing Ads blog is the official source for news, recommendations, and insights with regards to advertising with Bing.

Beyond the Paid

Beyond the Paid challenges the difficult questions that other blogs might not investigate.

PPC Hero

PPC Hero provides case studies, news, webinars, toolkits, and guides about PPC. This is a daily tool that can be utilized.

WordStream Blog

Whether you are looking for insights, news or tips, the WordStream Blog should be a daily reading for any working in PPC.

Google Analytics Blog

The Google Analytics blog provides the latest news, case studies, and insights about Google Analytics.

 

News

Search Engine Land

Search Engine Land features news, insights, recommendations, and guides on pay per click advertising.

Search Engine Watch

Search Engine Watch provides tips and information about analysis of the search engine, and guides to improve businesses’ ability to be found in search engines.

Search Engine Roundtable

Search Engine Roundtable features search engine marketing news through the highlights in the forum threads.

Search Engine Journal

Search Engine Journal is dedicated to producing the latest in search news, guides, and how-tos for the SEO and marketing community.

The SEM Post

The SEM Post offers a fresh look at the search marketing industry with the most important news – including commentary about why it is important and how it can impact you and your business.  They also provide ideas, tips and strategies on everything from SEO and PPC to social media and content strategy.

 

Common Ground

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