How do I make my site more visible for long-tail keywords?
To make your site more visible for long-tail keywords you need to use those long-tail terms in your web pages, optimising suitable pages for desirable long-tail terms.
- Less competition: the long-tail keywords are much easier to rank for.
- Higher conversions: People who search by using long-tail keywords are far more likely to become buyers!
- It helps you optimise for semantic search: this try to predict the intent behind naturally spoken questions with voice search on the rise
If you target high-converting long-tail keywords even when search density is low, they can still be incredibly valuable for your business!
How to Find Long-Tail Keywords
Ranking for the right long-tail keywords
Here’s how to create a list of potential long-tails manually:
- Prepare a list of seed keywords. Use a keyword planning tool to generate a list of seed keywords, but try to stay away from Google AdWords. While this free tool is great for generating a list of commercial terms to target, it intentionally steers away from long-tail terms with lower search volume, making it not very useful for our purposes.
- Write down Google’s autocomplete suggestions. Type each seed keyword into Google and write down its autocomplete suggestions.
- Write down Google’s related search suggestions. Scroll to the bottom of each SERP and write down the related searches.
Rinse and repeat for Bing Search Suggestions and any other search engines you want to optimize for.
- Add these potential long-tails to your spreadsheet. Group all your terms together and get ready to start pruning your list.
Build Content Around Long-Tail Keywords
Conventional wisdom dictates that you need to create a dedicated page per long-tail. If you can, great! But this isn’t always feasible. When you have literally hundreds of long-tails to target, you need content other than dedicated landing pages that you can optimize for your long-tails. Break down your list of potential long-tail keywords into an easy to understand list organized by searcher intent.
What you’re doing is organizing your keywords by topic, which will allow you to find natural places for them to live. If this content already exists on your site, you might be able to naturally insert these long-tails into your copy. If not, you now have ideas for what your next pieces of content should focus on.
Of course, whenever you publish new content don’t forget about internal links. These are some of the best places for you to naturally include some of the long-tails you so thoroughly researched.