How do I know when I’m using the right number of keywords on a page?
As a general rule, if your content sounds like you’ve stuffed too many keywords in you’re probably over-doing it. These days it’s wiser to make your keyword usage sound and feel as natural as possible rather than aiming for a specific level of keyword density.
There is no such thing as a maximum number of keywords. You can optimise for 3, 5, or even 10 target keywords on a single page, however, you need to be careful how you use them. Every single keyword must make sense to be on the same page.
Rather than focusing on a specific number of times to use a keyword, you should focus on the following:
- Where you use the keyword
- Which keywords you use
- How natural is the overall keyword density is
Taking into account the above three strategies, make sure to use your keyword in the right place as that is essential. Make sure your primary or secondary keywords appear in these areas:
- Meta Description
- Page and Post Title
- Body Text
- Image File Name and Alt Text
These three metrics can provide the right foundation for getting great results from your keywords. To learn more about how to target keywords properly, read on to the next section to learn more techniques that marketers love to employ!
Ensure you are avoiding keyword stuffing. This is the practice of using keywords too frequently in a post or article. In older versions of search algorithms, keyword stuffing was an effective way to get a high-ranking page. Over time, however, it became clear to search engines that the top pages were all stuffed with keywords and not very useful. That caused the algorithm to be changed.
Google’s algorithm now focuses on identifying content that is high-quality and not unnecessarily stuffed with the same keywords over and over again. Additionally, the algorithm attempts to take into account whether or not the page provides what is expected when it is clicked in a natural and beneficial way. Keyword stuffing, though tempting, is not going to get you the results that you are looking for. In fact, it should be avoided at all costs lest your page is permanently punished by Google for this red-flag practice.
How to Calculate Keyword Density?
Now if you feel like looking at the number of keywords in a more scientific way, there is keyword density formula to work out the local keyword density of any page.
Density = ( Nkr / ( Tkn -( Nkr x ( Nwp-1 ) ) ) ) x 100
- Density = your keyword density
- Nkr = how many times you repeated a specific key-phrase
- Nwp = number of words in your key-phrase
- Tkn = total words in the analysed text
The keyword density score for a page is calculated looking at how many times a specific key-phrase is repeated in a document, the number of words in that key-phrase, and the total number of words in the analysed text.
The next question you’ll ask is “what is the range of keyword density percentages that are acceptable?” but unfortunately there is no clear answer.
You’ll find the majority of SEO professionals agree there is no optimal keyword density percentage so try to follow your instincts and ensure you are using the right words at the right time.
Remember: even if you get an appropriate number of keywords on a page, make sure you are using the right keywords!