How Do I Improve My Website’s Authority?
To improve your domain authority (DA), carry out off-page SEO and optimise all of your pages. Take steps to tackle technical SEO and make certain people can enjoy your site on every sized screen, PC to mobile. Create a constant stream of quality social signals. Make sure your pages load as fast as possible. And play the waiting game – SEO is rarely instant, it takes patience.
Here are some steps you can take to follow to increase your website’s authority:
- Work on Your Off-Page SEO
- On-Page SEO Optmisation
- Work on your Technical SEO
- Ensure Website is Mobile Friendly
- Improve Page Speed
- Increase Social Signals
- … Be Patient
Now lets take a look at each of these steps closer.
Step 1: Work on Your Off-Page SEO
Your link profile is the most important metric of all. Websites that have a strong, clean profile will have a higher DA score than websites with a not so good link profile.
A website is said to have a strong link profile when:
- It has incoming links from high authority websites
- Incoming links are from related websites
- It doesn’t have bad links (low-quality links)
- It has links from a number of unique domains
The process of improving your link profile is known as Off-Page SEO and it is related to techniques you can use to acquire good links that will eventually improve your rankings. To make your link profile stronger, and among other things, improve your Domain authority you need to remove bad links from your profile (this process involves using a tool like Moz Explorer or Semrush to find the bad links). You can then contact the website owners and ask them to either remove the link or add the “nofollow tag” to devalue the link. If this does not work, you can use the Google disavow tool to remove the links from your profile.
To improve off-page SEO you should also get good links from other related websites. This can be done through ‘natural link building’ (i.e. someone finds your website, reads your articles, they like it and link to it from one of their articles) or through outreach to other webmasters.
Step 2: On-Page SEO Optimisation
The next step in improving your domain authority is to work on your on-page SEO. On-page SEO has to do with optimising your page and content.
You can improve your on-page SEO in the following ways:
- Optimised titles and Descriptions
- Proper use of Headings (H1 and H2) within your content
- URL structure and SEO optimised permalinks.
- SEO Optimising your images, videos, and other media elements
- Using keywords naturally in your content (no keyword stuffing)
- Adding internal links to your content (this is a very powerful SEO technique)
Keep in mind, the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO!
Step 3: Work on Your Technical SEO
Technical SEO is related to low-level SEO tasks and usually, once you get your technical SEO correct from the beginning, you don’t have to deal with it again. However, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.
The critical SEO settings you need to check to include:
- Register your website with Google Search Console and Bing Webmaster tools
- Create and optimise your xml sitemap and submit to Google
- Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
- Consider migrating your website to https
- Add structured data (schema) information to help search engines understand the context of your content
- Make sure that you have a properly defined breadcrumb menu on all pages
- Make proper use of hreflang (in case you have a multilingual website)
Step 4: Make Sure Your Website is Mobile Friendly
Having a mobile-friendly website is no longer optional or nice to have, but is mandatory.
Here are a few reasons:
- Mobile searches are now more than desktop (about 60%).
- Most users start their search on mobile and then continue on Desktop
- Mobile-friendliness is a ranking factor (for showing in Google’s mobile results)
- Google is working on a mobile-first index and website’s that are not mobile-friendly will simply not be included
- Not having a mobile-friendly version of your website (or responsive website), has a negative impact on your overall Domain Authority Score.
If your website is not mobile-friendly yet, the best way to start is to go to Google’s Mobile-Friendly Test and run the test for your domain. Google will give you a nice report with recommendations on how to make your website mobile-ready.
Step 5: Improve Your Page Speed
One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites.
Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads, and signups. It’s not always easy to tackle the page speed issue. There are a lot of technical elements involved and if you are not a developer or someone with technical knowledge, it can be very difficult.
Nevertheless, if you cannot afford to hire a developer to increase the loading speed of your website, you can check the following:
- Remove unnecessary plugins
- Upgrade WordPress (and plugins) to their latest versions
- Contact your hosting provider and ask them to give you a report on your server’s performance. If necessary, upgrade to a more powerful server.
- Use a caching plugin (such as w3total cache)
- Optimise the file size of images
- Use a streaming service (like YouTube) for videos
- Use a CDN (content delivery network) in case you have big CSS files and many images
Step 6: Increase Your Social Signals
Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals. Pages that are popular in Google tend to have many likes, shares, and tweets.
For the purpose of increasing your domain authority what you need to do is:
- To work on your Facebook business page and try to increase your followers
- To make sure that you have an active social media presence in some of the social networks so that the content you share will get some traction
- To ensure that you have a social media button on your pages to make it easy for readers to share your content
- To check that your content looks good when shared using the social sharing buttons
Step 7: Be Patient
As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight.
It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient! The results will come if you put in the work!