How do I build links?

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How do I Build Links?

Link building is an SEO term for the process of getting other websites to link to a page on your own website in order to rank higher on the search engine results page.

The best way to build links is to create and share valuable, relevant, interesting content, so good it encourages others to link back to it naturally.

It’s never wise to buy links, this is against Google’s webmaster guidelines. Search engines don’t like it because it’s all about manipulating the system. When it comes to link building, it is all about quality over quantity.

We have touched upon the best link building strategies to use for your SEO campaign a number of times within the blog, however, the below provides a basic understanding of how you can generate links.


1. Provide value

If you are just starting out, this is a great place to start! Reach out to relevant influencers, clients with a website or blog, and ask whether you can contribute to their website.  Be sure the backlinks are coming from websites that are relevant to your industry or else they won’t have the same impact.

2. Build relationships

Build relationships with your contacts! A great place to start is niche communities such as blogs, forums, and social groups (e.g. on Facebook).

Building these online connections isn’t difficult, but like every lasting relationship, it takes time and thought. Take the first step in contributing to relevant content and value to discussions, whether this is through blog commenting, social media sharing or getting in touch with them directly. This approach is timeconsuming but generates long term success.

3. Turn your mentions into backlinks

This is an easier way to gain new links. Find places that have already mentioned your brand on their website and reach out asking if they wouldn’t mind referencing your website as the source. You may want to mention that you’d be happy to share the post on your social media channels if it is possible.

4. Provide a testimonial/quote

Providing a testimonial/quote is a great way to build customer trust while getting a backlink and potential traffic from a relevant website.

5. Create your own linkable assets

If you want to have your own blog, you need to consider the impact and resource that it will take to post content regularly and to create content that is targeted at your audience.  Once a piece has been published the job isn’t done, you need to have a promotion strategy where you share your content across a number of different channels. It will take time, but eventually, it will most likely gain authority!

6. List your website in trustworthy/relevant directories

Businesses will always be listed in directories, you just need to be careful which directories you choose – only some will provide value. A relevant or highly valued directory (such as that provides the opportunity to provide useful information to potential customers including Name, Address, Phone Number (NAP) and your website URL, that is the kind of directory you want your business to be listed on. Being listed on these directories makes it easier to get indexed in search engines.

7. Recover your broken backlink

As websites evolve, pages are removed/redirected, which may lead to broken links to your website. A 404 error will be returned if the location of your page is not accessible. Using tools such as ahrefs, SEMrush, Majestic will help you find those broken links. Once you have identified them, you will want to try and have redirected to your new relevant content to ensure that they are still providing the user and search engine with value.

9. Discover competitors’ common backlinks

Competitor research is crucial not just when it comes to product and service offering, but also online. If your competitors have links that you do not have, you should strive to understand what opportunities you have to gain similar ones as well!


Why Are Links Valuable?

When Google sees your content is linked from other pages across the web, it recognises that your brand has positive relationships that deserve trust. That translates to a higher rank on search engine results pages (SERPs).

But it isn’t the number of links the search engines find that’s most important, but rather the value of the links. Having your content shared in a post with just two or three views won’t generate as much buzz as connecting with a website that consistently has hundreds, preferably thousands, of views from unique and relevant visitors every month.


Building links for your website is extremely important, especially for those that do not have the brand awareness of those super companies who naturally gain links. It is, however, extremely important that you approach this in a strategic way.

Common Ground

Author Common Ground

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