Success stories
From clicks to conversations
See how we’ve empowered hundreds of businesses to turn their websites into powerful growth tools.
Section intro
Statistics
Our impact
Case studies
Success stories
Select the Service Areas
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Arts University Bournemouth
77%
Less cost per lead
Arts University Bournemouth (AUB) came to Common Ground with the aim of driving more potential students to their website, upping conversions via open day bookings and prospectus downloads, and reducing the cost per lead of their digital marketing activities.
CIPHR
60%
increase in conversions
CIPHR, a leading provider of HR software solutions, set two ambitious goals for the first half of 2024.
iMyHome
+£2m
sales pipeline value
With this commitment to transparency, iMyHome set ambitious targets in March 2024 to boost conversions and reduce their CPL.
Thomas International
+200%
online visibility
Having successfully consulted with Thomas on their content strategy, we focused on organic inbound leads.
Hyland
+85%
lead generation
Hyland, a leading provider of enterprise content management and document management software, approached us to revamp their PPC strategy.
Grosvenor
200%
Boosting tenant views by more than
Toughest market in the UK? We boost tenant engagement in London with local SEO.
Drive Fuze
+300%
brand visibility
Taking Drive Fuze From Start-Up to Market Leader in 6 Months with award-winning SEO & PPC Campaign
Elmtec
+105%
increase in organic sessions
The perfect picture: Common Ground SEO campaign increases conversions for Elmtec by 59%
Skill Dynamics
+163%
conversion rate
163% More Conversions & 219:1 ROI — Scaling Organic Growth for a Global B2B Training Leader
DigitalXRAID
+608%
return on investment
Our objective was to position DigitalXRAID as a leader in the SOC space while also optimising for secondary services.
Annie Sloan – PPC
+400%
Increase in sales via Paid Media
How we revamped Annie Sloan’s PPC campaigns — increasing onsite purchases by 400% and driving footfall to local stores.
Shakespeare Birthplace Trust
+ 26%
improved average spend
Learn how we helped secure Shakespeare Birthplace Trust an increase in their Google Grants status to Pro and a free paid budget increase to $40,000 per month.
Oxford Centre for Hindu Studies
+361%
in transactions
The Oxford Centre for Hindu Studies (OCHS) is an academy for the study of Hindu cultures, societies, philosophies, religions, and languages, in all periods and in all parts of the world. While working with us, they were able to increase their paid traffic revenue by 298% whilst decreasing their cost per conversion by 77%.
Saracen Interiors
+ 119%
first page rankings
How we recovered and then surpassed previous organic performance to drive business forward.
The Experience St Andrews
+ 61%
in organic leads
How we increased The Experience St Andrews organic leads by 61%.
Six Physio
+ 41%
in organic traffic
How we increased Six Physio’s organic visibility to be the go-to Physiotherapy Clinics in London
Princess Motor Yacht Sales
+25%
in rankings between 1-3
How we helped Princess Motor Yacht Sales reclaim and grow organic traffic after a 30% loss.
Veolia PPC
+273%
in leads
How we boosted Veolia’s PPC performance to nearly quadruple their number of leads
MyArtBroker
+94%
in YoY Organic Traffic
How we boosted MyArtBroker’s visibility for urban artist search terms & doubled their organic traffic.
Veolia SEO
+84%
in organic leads
How we increased Veolia’s SEO leads by 84%
Riverbank IT Management
+43%
YoY organic traffic
How we increased Riverbank IT Management’s organic leads and traffic despite removing their London focus to just target Oxfordshire.
Shirtworks
+48%
in organic orders YoY
Recovering lost organic traffic and driving an increase in quotes by year-on-year 48% for Shirtworks.
Annie Sloan – eCommerce
+820%
ROAS on Google Ads
Maximising the returns of new ecommerce functionality to fuel Annie Sloan’s online and business growth.
Wooden Supplies
+20%
page visibility
Website Migration Drove 20% Increase in Organic visibility
CIPHR – Paid Social
859%
increase in high-value conversions
Converting in a crowded market: Ciphr sees 859% increase in high-value conversions from Google Ads campaign
Alfresco
+162%
conversion rate
162% more conversions and more than doubling the client's click-through rate, resulting in improved performance all around.
Customer Thermometer – Organic Search
+ 44%
in YoY organic traffic
Pushing the boundaries on the Customer Thermometer SEO campaign through further organic search.
Customer Thermometer SEO
+53%
in organic sign ups
How we used SEO to help increase Customer Thermometer’s trial signups by 53%
Grosvenor – Belgravia
113%
Increase in organic traffic YoY
Common Ground boost YoY growth by 46% for Grosvenor in Belgravia
Awards
Core services
01
SEO
Climb search engine rankings and capture your audience’s attention. Our SEO strategies are built on deep keyword research, technical optimisation, and high-quality content creation. As an agency digital marketing expert, we ensure your website stands out.
02
PPC
Maximise your ROI with data-driven pay-per-click campaigns. We craft high-performing ads designed to connect with your ideal customers and convert clicks into results. Trust one of the best digital marketing agencies to optimise your ad spend.
03
Paid Social
Engage your audience on the platforms that matter. From LinkedIn to Instagram, our Paid Social strategies ensure your message is seen by the right people at the right time. Common Ground is your go-to marketing agency for business success.
04
Content Marketing
Build trust and authority with compelling content. Our expert team creates and optimises blogs, whitepapers, and videos that resonate with your audience and drive action. With Common Ground, digital marketing for B2B reaches new heights..
Outcomes That Matter
How We Drive Growth
01
Expand Your Reach
Increase visibility across search, paid, and social - reaching the right audience at the right time with the right message.
02
Qualified Leads
We focus on quality, not just quantity - building campaigns that generate high-value leads aligned to your business goals.
03
Proven ROI
We don’t just show activity - we show impact. Clear reporting, measurable growth, and accountability built in.
Built for
Built for Ambitious B2B Teams
01
B2B Marketing Leaders
You’ve got the vision - we bring the support. From strategy to delivery, we act as an extension of your team to help you hit big goals, faster.
02
Small to Mid-Sized Marketing Teams
Short on time or headcount? We slot in seamlessly to bring ideas to life and help your campaigns scale - without the overhead.
03
Founders, CEOs & C-Suite
We translate marketing performance into business impact. From clear strategy to measurable ROI, we help you scale with confidence.
5 Stars on Google | Trusted by growth-focused B2B Brands
Let's Turn Strategy Into Revenue
If you’re serious about driving measurable B2B growth, we should talk.
We’ll bring the strategy. You bring the ambition.