Veolia gets the full SEO treatment:

How we increased Veolia Water Technology’s Organic Leads by 84%

84
Increase in organic leads
128
Increase in organic traffic
25
Increase in first page rankings for targeted terms

Common Ground understood what we were trying to achieve from the first time we met with them. They’ve been down to earth, easy to communicate with and have tailored their approach to our business. Not only have they achieved the results they said they would, but they’ve ensured we’ve had full visibility over the work they’ve done for us and made everything really simple to understand.

In our industry, every new lead provides significant value to us, so the results we’ve seen already from Common Ground have had a massive positive impact on our business targets.

Digital Marketing Executive - Riverbank IT

The brief

After launching a new website with fresh content and implementing analytics in June 2017, Veolia came to us a few months later to help them increase relevant traffic to, and engagement with, their new site.

As part of a combined approach alongside PPC, our aim with SEO was to make strategic improvements to the site to improve and sustain organic performance that would reduce the long-term reliance on PPC advertising to generate quality traffic and leads.

The challenge

With a new website launched just three months before we started work, our initial audit showed that there were significant technical and tracking issues which we had to address immediately to be able to accurately measure results, and before we moved on to work which would have the biggest impact on traffic.

Veolia were also limited in the amount of internal time and resource they could allocate to the project, which meant we had to work in the most efficient way possible to reduce Veolia’s internal workload. It also meant we were managing strategy alongside execution, ensuring Veolia had full visibility of the project and our progress at all times.

The results

Since we started working with Veolia, we’ve achieved a 128% increase in organic traffic YoY and we’ve seen a steady increase in Veolia’s brand visibility in the SERPs, including a 25% increase in first page rankings for highly targeted, non-brand queries. 

As Veolia is such a specialist service provider, it was important to us that our results for traffic and brand visibility didn’t just look good on paper, but that we were focused on improving rankings for the terms that would drive users from the right industries, with the right intention. 

The value of this focused approach has spoken for itself with new users coming through to Veolia engaging and converting into leads. Since we started the project, Veolia’s inbound leads from Organic traffic have hiked 84%.

Working within such a specific niche always presents a challenge for SEO, but we’ve achieved fantastic results for Veolia, especially when it comes to the growth of qualified leads coming through from organic traffic.

With an ongoing execution plan in place, we expect these leads, and overall organic performance to keep increasing over time, helping Veolia hit and exceed their growth targets.

Daniel Bianchini - Common Ground
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