Climbing the Leaderboard:

How we increased The Experience St Andrews organic leads by 61%.

55
Increase in year-on-year organic traffic
61
Increase in enquires via organic search
37
Increase in organic visibility within Google UK

The brief

The Experience St Andrews asked us to deliver an increase in leads through organic search to enable their business to continue growing.

Our aim was to increase organic traffic by 25% leading to an increase in organic leads of 20% year on year.

The challenge

The Experience St Andrews team were small which meant limited resources to support the necessary amendments. This was coupled with a website that was not necessarily inline with the vision of the company or the time it was operating in.

The results

Despite the challenges that we faced, we managed to smash both of the targets that were set. This lead to an increase in organic traffic of 55% year on year, far surpassing the number set.

The uplift in organic traffic lead to organic growth with an increase of organic leads by a huge 61%. This growth drove hundreds of new enquiries to the The Experience St Andrews team.

This was made possible by significant improvements made to the visibility of the website across the board, leading to an increase in visibility of 37%.

Since working with the team at The Experience St Andrews, we have been able to have a significant impact on their organic presence. Not only through improving visibility within Google UK and driving traffic, but ensuring that it was qualified and increased revenue. As a core focus of our business, this is something that we are extremely proud of achieving for The Experience St Andrews.

Daniel Bianchini - Co-founder Common Ground
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Let’s grow your business today!

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Other Case Studies

Need more convincing? Check out some more of our case studies below.

Shirtworks – 48% Increase in Organic Quotes Year on Year

Customer Thermometer – Organic Lead Generation Increased by 14% YoY

Saracen Interiors – Rebuilding Organic Traffic in 6 months!

The Experience St Andrews – 61% YoY Increase in Organic Leads

Six Physio – 40% Increase in Organic Performance

Princess Motor Yachts SEO – Growing Organic Traffic after 30% Loss

Customer Thermometer – 53% Increase in Leads through Organic Search

MyArtBroker

MyArtBroker – 94% Increase in Organic Traffic YoY

Veolia SEO – 84% Increase in Leads via Organic Search

Riverbank IT

Riverbank IT – Increasing organic leads despite change of focus

Bringing it home:

How we increased Riverbank IT Management’s organic leads and traffic despite removing their London focus to just target Oxfordshire.

43
Increase in year-on-year organic traffic
35
Increase in rankings between position 1-3
20
Increase in local terms ranking in position 1

The brief

Riverbank IT Management briefed us after they stopped servicing London, wanting to shift their focus to a more local market — targeting businesses in and around Oxford.

We were tasked with increasing organic traffic by 20% and ranking in the top three positions for at least three of our focus queries every month whilst removing any London focus from the website and simultaneously building visibility for Oxford-based search queries.

Alongside this, we also needed to maintain 10 or more leads per month coming through from Organic search.

The challenge

Not only did the shift of focus from London to Oxford create a juicy challenge for us to work with, but we were also working with a website in a very dense market with stiff competition.

The results

Despite our change in focus from London to Oxford, we smashed our 20% organic growth target and achieved a 42.36% increase in organic traffic (year-on-year).

We also increased the number of queries in our target list for which Riverbank IT Management ranked in the top three positions by 35%. This included a 20% increase in local terms which ranked in the first organic position.

Most importantly, we didn’t just maintain the number of quality leads coming through from Organic search, we achieved an average conversion rate three times that of our baseline goal, driving hundreds of potential local clients through to Riverbank IT Management’s marketing team.

Without Common Ground’s support, our shift in focus would have been a far more difficult process as we rely on search for a lot of our lead gen.

We’d have been happy if we maintained the same number of leads as when we serviced both locations, but the fact that we’ve seen a growth in leads is beyond what we’d expected. We’re chuffed.

Managing Director - Riverbank IT
What are you waiting for?

Let’s grow your business today!

Lets talk!

Other Case Studies

Need more convincing? Check out some more of our case studies below.

Shirtworks – 48% Increase in Organic Quotes Year on Year

Customer Thermometer – Organic Lead Generation Increased by 14% YoY

Saracen Interiors – Rebuilding Organic Traffic in 6 months!

The Experience St Andrews – 61% YoY Increase in Organic Leads

Six Physio – 40% Increase in Organic Performance

Princess Motor Yachts SEO – Growing Organic Traffic after 30% Loss

Customer Thermometer – 53% Increase in Leads through Organic Search

MyArtBroker

MyArtBroker – 94% Increase in Organic Traffic YoY

Veolia SEO – 84% Increase in Leads via Organic Search

Riverbank IT

Riverbank IT – Increasing organic leads despite change of focus