Shaping Up:

How we increased Six Physio's organic visibility to be the go-to Physiotherapy Clinics in London

41
Increase in year-on-year organic traffic
55
Increase in rankings between position 1-3
35
Increase in local terms ranking in position 1

We’ve worked with Common Ground for a couple of years now and they have always delivered exceptional results. They not only drive more enquiries through organic search but challenge us to generate further enquiries through improving our conversion rate.

Marketing Director - Six Physio

The brief

Six Physio briefed us to take their newly built and migrated website, and make it more visibile for location based queries supporting their growing portfolio of clinics.

We were tasked within increasing visibility for a range of highly competitive location based terms that were currently occupied by competitors.

Alongside this, we needed those terms to not only drive traffic to the website but to provide enquiries and bookings to the clinic in question.

The challenge

Six Physio were mainly visible through their highly visited Guru section of the website. We needed to switch the focus from purely research based queries to those with more of a buying intent.

The results

With the change in focus to a more commercial outlook, we vastly outperformed our targets and generated a 41% increase in organic traffic (year-on-year).

We did this by increasing the number of queries that we had identified for Six Physio in the top three positions by 55%. This included a 35% increase in the number of local terms ranking in position one.

Most importantly, this led to an increase in the number of organic leads that were generated helping to further grow the business.

Since working with Common Ground, our organic search visibility has increased significantly. This has lead to an increase in traffic and most importantly enquiries for our Clinics.

Marketing Director - Six Physio
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