Ripping it up:

Recovering lost organic traffic and driving an increase in quotes by year-on-year 48% for Shirtworks.

Increase in organic visibility
Increase in organic orders YoY
Increase in organic sessions

The brief

We were approached by Shirtworks to initially support with link building campaigns to help recover from previously lost organic traffic levels.

We agreed an organic growth target of 30% visitors and 20% conversions (quotes) YoY within first 6 months of campaign.

The challenge

Quickly we decided to move away from a purely link building approach to a more overarching SEO campaign that included a full technical, content and UX audit of the 5,000+ page Shirtworks ecommerce site.

From here we composed a strategy to optimise the site in full, including the creation of new content for all commercial pages. Having to working within a fairly old Joomla site setup with page template and site performance restrictions we had to navigate implementation challenges.

The results

Through hard work and persistent change and improvement to the Shirtworks website we are starting to see some real progress.

Since starting our work we have seen +100% increase in Organic Visibility for targeted terms, that has led not only to an increase in organic traffic but more importantly quotes/conversions which are up by 48%.

With the aggressive plan that we have in place, we expect to see continued growth across organic channels.

The team has put in place a strategy that first identified and rectified issues that caused the initial drop in organic traffic, before building and surpassing the targets that we were set. It's been a great challenge and one that has seen a great return.

Daniel Bianchini - Common Ground
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