Riverbank IT Management briefed us after they stopped servicing London, wanting to shift their focus to a more local market — targeting businesses in and around Oxford.
We were tasked with increasing organic traffic by 20% and ranking in the top three positions for at least three of our focus queries every month whilst removing any London focus from the website and simultaneously building visibility for Oxford-based search queries.
Alongside this, we also needed to maintain 10 or more leads per month coming through from Organic search.