Off the back of an SEO audit which one of our co-founders had completed for Annie Sloan, the Annie Sloan marketing team asked us to take on all of the site’s paid advertising activity which had previously been managed in house.
Our brief was two-fold: We needed to ensure Annie Sloan was seen supporting local stockists, so our main goal with PPC was driving footfall to local stores where customers could browse and purchase paints.
Alongside this, we wanted to make it easy for users in the UK and France to buy products directly from the Annie Sloan site, especially for consumers without easy access to stockists.